The way you access a Help to Buy agent has changed

Since 2 January 2020, you can apply for an equity loan from one of three Help to Buy agents.

We are the Help to Buy agent for the Midlands and London.

We have been appointed by the government to offer the scheme in England and are on hand to support you in the purchase of your new build home using a Help to Buy: Equity Loan and affordable home ownership. 

Am I Eligible  

Am I Eligible?

Have a look at the different Help to Buy schemes available and the eligibility criteria for each of them.

Apply online  

Apply Online

Click here to apply for Help to Buy Shared Ownership. For Help to Buy Equity Loan schemes, please click here.

Find a home  

Find a Home

If your application for Help to Buy meets the eligibility criteria, you can look for a property via the property search section on this website.

Already bought a home with Help to Buy?

Existing Equity Loan customers can contact My First Home, the Post-Sales Agency, on 0345 848 0235 - Monday to Friday, 9am - 5pm or visit their website:

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Want to buy a home?

If you're looking for help getting onto the property ladder, we offer a number of  home ownership schemes.

More info


Got a Question? 

Got a question about Shared Ownership? Visit our Frequently asked Question page to find out the facts.  

More info

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If you are a Developer, Solicitor or IFA then you can find out about Help to Buy here.      

More info

Help to Buy London and Midlands Update.

We are aware that some technical issues have arisen since the transition to new Help to Buy Agents at the start of the month. We are working closely with the agents, developers and solicitors to return to normal service levels and extra staff are dealing with outstanding queries as quickly as possible.