Information for property developers

Registering for Help to Buy

To be able to offer and advertise properties through Help to Buy, you must first be approved by Homes England.

Before you register for Help to Buy

Before registering for the scheme, it is extremely important that you read the Help to Buy participation guidance (opens in a new window) on This document gives an overview of the whole scheme, how to register and the role we play as a Help to Buy agent.

How to register

You will need to fill out this form (opens in a new window) on to let us know you wish to register for a Help to Buy account.

Promoting your properties on our website

We have produced a guide [PDF, 265KB) explaining how to upload properties for sale, using Help to Buy, onto our website

Using the Help to Buy brand

In order to use the Help to Buy logo and imagery, you must follow the official brand guidelines (opens in a new window) on

It is important to follow this guidance very closely as the use of this government-approved suite of logos and straplines is closely monitored.

Any advertising found to be contravening the guidance or misleading to consumers is regarded as a contractual breach and ultimately risks suspension of the perpetrator from the scheme.

Frequently asked questions

About Help to Buy schemes

We have published a list of frequently asked questions about how Help to Buy schemes work:

Property developer FAQs

More information

If you have been unable to find the answer to your query, please contact us